Optimizely (formerly Episerver) – An innovative, safe, and scalable platform

Immeo and Optimizely - a perfect match

Immeo is the leading Optimizely partner in Scandinavia. In collaboration with our customers, we have delivered award winning solutions based on the Optimizely-platform within e-commerce, product solutions, portals, and websites.

We are a Gold Partner and are proud to have received the following awards:

Optimizely Gold Solution Partner 2021
Episerver Premium Partner of the Year 2017, 2018, 2019
Most Innovative Solution 2019 (Totalkredit)
Website of the Year 2016 (Nykredit)
Episerver Solution Partner of the Year 2015

Episerver Gold partner 2020

Episerver Partner of the Year 2019

Immeo, Episerver Premium Partner 2018

Immeo, Premium Partner 2017

Optimizely in short

Leader in Gartner’s Magic Quadrant
Challenger and Strong Performer in Forrester’s Wave within Commerce since 2017
800 websites globally
Hosting: Azure Cloud as SaaS or PaaS
Targeted to medium and enterprise B2B and B2C companies
Easy integration with inRiver, Dynamics, Navision and 75+ other types of platforms

A user friendly platform

The Optimizely platform offers users a friendly, fully integrated solution to content management systems, e-commerce and personalized customer experiences. With a managed cloud solution, the platform is automatically updated and therefore easy to use for administrative users, whether they use it to publish content, to personalize customer journeys or to gain insights into user behavior.

Optimizely ”CMS” or Content Cloud, is characterized by:

Easy management of all types of content across many domains, markets, languages, and currencies
Unlimited UX and design options while providing the end user a fast response time
Simple setup of personalization based on rules and/or AI
Good recommendation engine in relation to products and search results where the customer experience that is at the
Managing multi-sites, multi-languages, campaign- and landing pages with Optimizely Content Cloud.
Full headless CMS or as a hybrid and therefore perfect for omnichannel
Built on Microsoft technologies and open for integration through APIs
Scalable cloud hosting based on Microsoft Azure. Select between SaaS, PaaS or on-premise
Licensed software with a strategic roadmap within commerce and digital customer experiences

Optimizely Commerce Cloud offers:

A complete commerce platform to deliver customer-centric experiences
An easy way to work with catalogues, customers, order management, and payment solutions across sites and markets
Easy setup of advanced search and personalization options which ensures products are targeted to the visitor’s needs
Built-in marketing automation which works together with content and commerce and supports personalization

Optimizely Digital Experience Cloud further offers:

CMS, e-commerce and marketing in one Optimizely platform - integrated and optimized for all channels
Unique opportunity to handle visitors both before, during and after purchase
A/B testing of content and products in Optimizely CMS
Marketing automation for broadcasting and follow-up on campaigns

We always focus on value

At Immeo, we develop solutions based on our customers’ needs, challenges and ambitions. We always focus on our customers being able to fulfill their business potential within e-commerce, self-service, portals and web solutions in the best possible way. We help you all the way from consulting to implementation through to adoption of effective workflows. We also collaborate with existing customers on their Optimizely solutions to upgrade and further develop them to cloud enable existing solutions, service and operate them subsequently.

After analysis and a concrete assessment, Optimizely is often chosen to handle commerce, product experiences, modern websites and portals with the user at the center.

The Optimizely platform integrates particularly well with PIM, DAM, ERP, Automation, other line-of-business applications and is therefore suitable for both B2C and B2B e-commerce solutions, where there is a need to display data and content based on data.

What do our customers say?

Immeo has implemented Optimizely solutions for some of the most ambitious companies in Denmark. Learn more about how they have improved their online and customer experiences with Optimizely e-commerce solutions and find inspiration for your own development.